If you are looking for an excellent deal on a new Apple product Black Friday is a great time to shop. In 2023 Black Friday will be a big day for deals if 2022 Black Friday is anything to go by.

The big Black Friday sales generally begin at the beginning of November and conclude after Cyber Monday (which will be on Monday November 27 in 2023). During the sales period we expect almost every product Apple sells to be on sale – including some all-time-low prices on MacBooks, AirPods, and iPads along with excellent deals on Apple Watches and iPhones. We’ll be tracking all of the sales as they arrive so be sure to check back on Macworld.com as the big day approaches.

However, if you would rather not wait for Black Friday you can still get deals on Apple products all year round. Take a look at our monthly round up of the Best Apple deals right now.

Apple’s own Black Friday shopping event tends to be limited to vouchers that you are given when you buy a qualifying products, but luckily the various Apple resellers selling Apple products will undoubtedly be discounting Apple products, so you will be able to pick up a bargain.

Black Friday 2023: What to expect from Apple’s Black Friday sale

Apple doesn’t hold a Black Friday sale. Instead, it offers a four-day shopping event with gift cards on many of the products it sells to be used on future purchases. In 2022 the company gave vouchers with qualifying products–up to $250/£250 for MacBook Pro models. Most of the vouchers are a lot smaller than that though.

Apple’s Black Friday shopping event kicks off on Black Friday and runs through Cyber Monday.

Black Friday 2023: What to expect from Amazon and other retailers

To give you an idea of what to expect in 2023, here are the best prices we’ve found during Black Friday 2022.

Below you’ll see the best deals we have seen. We start with the U.S. but for our U.K readers there are deals below that section.

U.S. Deals

MacBook

• Amazon, M1 MacBook Air 256GB: $799 ($200 off)
• Amazon, M2 MacBook Air 256GB: $1,049 ($150 off)
• Amazon, M2 MacBook Air 512GB: $1,349 ($150 off)
• Amazon, 13-inch M2 MacBook Pro (256GB SSD): $1,149 ($150 off)
• Best Buy: 13-inch M2 MacBook Pro (512GB SSD): $1,349 ($150 off)
• Amazon, 14-inch M1 Pro MacBook Pro (8-core CPU, 14-core GPU, 16GB RAM, 512GB SSD): $1,600 ($399 off)
• Amazon, 14-inch M1 Pro MacBook Pro (10-core CPU, 16-core GPU, 16GB RAM, 1TB SSD): $2,000 ($499 off)
• Amazon, 16-inch M1 Pro MacBook Pro (10‑core CPU, 16‑core GPU, 16GB RAM, 512TB SSD): $2,000 ($499 off)
• Amazon, 16-inch M1 Pro MacBook Pro (10‑core CPU, 16‑core GPU, 16GB RAM, 1TB SSD): $2,200 ($499 off)
• Amazon, 16-inch M1 Max MacBook Pro (10-core CPU, 32-core GPU, 32GB RAM, 1TB SSD): $3,100 ($399 off)

iMac and Mac mini

• Amazon, 24-inch M1 iMac (8‑core CPU, 7‑core GPU, 8GB RAM, 256GB): $1,149 ($150 off)
• Amazon, 24-inch M1 iMac (8‑core CPU, 8‑core GPU, 8GB RAM, 256GB): $1,350 ($149 off)
• Amazon, 24-inch M1 iMac (8‑core CPU, 8‑core GPU, 8GB RAM, 512GB): $1,550 ($149 off)
• Expercom, Mac Studio M1 Max (10-core CPU, 24-core GPU, 32GB unified memory, 512GB SSD): $1,799 ($200 off)

AirPods

• Amazon, AirPods Max: $449 ($100 off)
• Amazon, AirPods Pro (2nd-gen): $200 ($49 off)
• Walmart, AirPods Pro (1st-gen): $159 ($90 off)
• Amazon, AirPods (2nd gen): $79 ($50 off)
• Costco, AirPods (3rd gen, MagSafe case): $150 ($29 off)

HomePod

• Best Buy, HomePod mini (all colors) $94.99 ($5 off)

Apple Watch (2022)

• Amazon, Apple Watch Ultra: $739 ($60 off)
• Amazon, Apple Watch Series 8, 41mm (GPS): $349 ($50 off) 
• Amazon, Apple Watch Series 8, 45mm (GPS): $380 ($49 off)
• Amazon, Apple Watch Series 8, 41mm (Cellular): $449 ($50 off)
• Amazon, Apple Watch Series 8, 45mm (Cellular): $479 ($50 off)
• Amazon, Apple Watch SE (2nd gen, 40mm): $229 ($20 off)
• Amazon, Apple Watch SE (2nd gen, 44mm): $259 ($20 off)

Apple Watch (Older models)

• Walmart, Apple Watch SE (1st gen, 40mm): $149 ($130 off)
• Walmart, Apple Watch SE (1st gen, 44mm): $179 ($130 off)

iPad

• Target, 2021 iPad Pro (11-inch, 512GB): $850 ($249 off)
• Amazon, 2022 12.9-inch iPad Pro (128GB): $999 ($100 off)
• Amazon, 2022 iPad Pro (11-inch, 128GB): $739 ($60 off)
• Amazon, 2022 iPad Pro (11-inch, 256GB): $849 ($50 off)
• Target, 2021 iPad mini (64GB): $400 ($99 off)
• Amazon: 2022 iPad Air (64GB): $549 ($50 off)
• Amazon: 2022 iPad Air (256GB): $679 ($70 off)
• Amazon: 2022 iPad (10th-gen, 64GB): $419 ($30 off)
• Amazon: 2021 iPad (9th-gen, 64GB): $270 ($59 off)

iPad accessories

• Amazon, Magic Keyboard (12.9-inch): $299 ($50 off)
• Amazon, Magic Keyboard (11-inch): $249 ($50 off)
• Amazon, Apple Pencil (1st gen): $94.99 ($5 off)
• Amazon, Apple Pencil (2nd-gen): $89 ($40 off)

iPhone accessories

• Amazon, MagSafe charger: $30 ($9 off)
• Amazon, AirTag (single): $25 ($4 off)
• Amazon, AirTag Loop (blue): $11 ($18 off)
• Amazon, Leather Key Ring (yellow): $19 ($15 off)
• Amazon, MagSafe Battery Pack: $75 ($24 off)
• Amazon, MagSafe Duo Charger: $97.49 ($31.51 off)
• Amazon, Apple Leather Wallet with MagSafe: $45 ($14 off)
• Amazon, iPhone 14 Pro silicon case: $37.49 ($11.51 off)
• Amazon, iPhone 14 Pro Max silicon case: $37.49 ($11.51 off)

Apple TV

• Amazon, 2021 Apple TV 4K (32GB): $79.99 ($100 off)
• Amazon, 2022 Apple TV 4K (64GB): $123.49 ($6.51)
• Amazon, 2022 Apple TV 4K (128GB): $142.49 ($7.51 off)

Displays

• Amazon, Apple Studio Display (Standard Glass, Tilt-Adjustable Stand​): $1,499 ($100 off)
• Amazon, Apple Studio Display (Nano-Texture Glass, Tilt-Adjustable Stand): $1,749 ($150 off)
• Amazon, Apple Pro Display XDR: $4,700 ($299 off)

Mac accessories

• Amazon, Magic Keyboard with Numeric keypad: $102 ($27 off)
• Amazon, Magic TrackPad for $115 ($14 off)
• Amazon, Magic Mouse: $74($5 off)

U.K. Deals

MacBooks

• KRCS, M2 MacBook Air 256GB: £1,096.47 (£152.53 off)
• KRCS, M2 MacBook Air 512GB: £1,359.84 (£189.16 off) – select 10-core GPU, 512GB, 35W adapter
• KRCS: M1 MacBook Air 256GB: £877.99 (£122 off)
• KRCS, M2 13in MacBook Pro, 256GB: £1,184.26 (£164.74 off)
• KRCS, M2 13in MacBook Pro, 512GB: £1,359.84 (£190 off) – select the 512GB model
• KRCS, M1 Pro 14in MacBook Pro, 14-core GPU: £1,709.97 (£189.90 off)
• KRCS, M1 Pro 14in MacBook Pro, 16-core GPU: £1,979.10 (£299 off) – choose the 16 core GPU, 16GB RAM configuration
• Amazon, M1 Pro 16in MacBook Pro, 16-core GPU: £2,129 (£270 off)
• KRCS, M1 Pro 16in MacBook Pro, 16-core GPU, 1TB: £2,339.10 (£259.90 off) – select the 1TB model
• KRCS, M1 Max 16in MacBook Pro, 32-core GPU: £2,799 (£500 off) – select the M1 Max 32-core GPU model and 1TB

iMac & Mac mini

• KRCS, M1 Mac mini, 256GB: £613 (£86 off).
• KRCS, M1 Mac mini, 512GB: £809 (£89.90 off). Choose the 512GB model.
• Currys, 24-inch M1 iMac, 7-core GPU: £1,124 (£125 off). AO.com has the same deal.
• Amazon, 24-inch M1 iMac, 8-core GPU: £1,275 (£174 off). AO.com has the same deal.
• KCRS, Mac Studio M1 Max (10-core CPU, 24-core GPU, 32GB unified memory, 512GB SSD): £1,799.10 (£200 off)

AirPods

• John Lewis, AirPods (2nd gen): £115 (£24 off, plus 2-year guarantee)
• Very: AirPods (2nd gen): £115 (£24 off)
• Laptops Direct, AirPods (3rd gen, MagSafe case): £159 (£30 off)
• Costco, AirPods (3rd gen, MagSafe case): £174.99 (£14.01 off)
• Costco, AirPods Pro (2nd gen): £219.99 (£29.01 off)
• John Lewis, AirPods Pro (2nd gen): £229 (£20 off, plus 2-year guarantee)
• Amazon, AirPods Pro (2nd gen): £229 (£20 off)
• Costco, AirPods Max: £489.99 (£59.01 off)
• Amazon: AirPods Max: £525.96 (£23.04 off)

iPads

• Amazon: 2022 iPad Pro 11-inch: £849 (£50 off)
• Very: 2022 iPad Pro 11-inch: £849 (£50 off)
• John Lewis: 2022 iPad Pro 11-inch: £859 (£40 off, plus two-year warranty)
• AO: 2022 iPad Pro 12.9-inch: £1,203 (£46 off)
• John Lewis: 2022 iPad Pro 12.9-inch: £1,209 (£40 off, plus two-year warranty)
• Currys: 2021 iPad mini: £459 (£110 off)
• Amazon: 2021 iPad mini (64GB, cellular): £594.97 (£154.03 off)
• Amazon: 2021 iPad mini (256GB): £611.97 (£137.03 off)
• John Lewis: 2022 iPad Air: £569 (£100 off, plus two-year warranty)
• Amazon: 2022 iPad Air: £569 (£100 off)
• Currys: 2022 iPad Air: £569 (£100 off)
• Argos: 2022 iPad Air: £569 (£100 off)
• Amazon: 2022 iPad Air (256GB): £719 (£130 off)
• Amazon: 2022 iPad 10.9-inch: £469 (£30 off)
• AO: 2022 iPad 10.9-inch: £469 (£30 off)
• Very: 2022 iPad 10.9-inch: £469 (£30 off)
• John Lewis: 2022 iPad 10.9-inch: £479 (£20 off, plus two-year warranty)
• John Lewis: 2021 iPad 10.2-inch: £309 (£60 off, plus two-year warranty)
• Amazon: 2021 iPad 10.2-inch: £309 (£60 off)
• Amazon: 2021 iPad 10.2-inch (256GB): £459 (£90 off)

iPad accessories

• Amazon U.K., Magic Keyboard (12.9-inch): £319 (£60 off)
• Amazon U.K., Magic Keyboard (11-inch): £299 (£20 off)
• Amazon U.K., Apple Pencil (2nd-gen): £119 (£20 off)

Apple Watch

• Amazon, Apple Watch Ultra: £819 (£30 off)
• AO: Apple Watch Ultra: £823 (£26 off)
• John Lewis, Apple Watch Ultra: £829 (£20 off, plus two-year warranty)
• Amazon, Apple Watch Series 8: £399 (£20 off)
• John Lewis, Apple Watch Series 8: £399 (£20 off, plus two-year warranty)
• John Lewis, 2nd-gen (2022) Apple Watch SE: £249 (£10 off, plus two-year warranty)
• Amazon, 2nd-gen (2022) Apple Watch SE: £249 (£10 off)
• John Lewis, 2021 Apple Watch SE (44mm): £254 (£15 off, plus two-year warranty)
• Amazon, Apple Watch Series 7: £299 (£70 off)
• Currys, Apple Watch Series 7: £309 (£60 off)
• Amazon, Apple Watch Series 7 (cellular): £389 (£80 off)

iPhone

• Amazon, iPhone 14: £829 (£20 off)
• Amazon, iPhone 14 Plus: £929 (£20 off)
• Laptops Direct, iPhone 14 Plus: £929 (£20 off–not a “£188” saving as claimed on the site)
• Amazon, iPhone 13 mini: £639 (£10 off)
• Amazon, iPhone 13 mini (256GB): £729 (£30 off)
• Amazon, iPhone 13 (128GB): £729 (£20 off)
• Laptops Direct: iPhone 13 (128GB): £729 (£20 off)
• Amazon, iPhone 13 (256GB): £829 (£30 off)
• Argos, iPhone 12 mini: £528 (£51 off–bear in mind that it’s two years old)
• John Lewis, get a free Apple 20W USB-C Power Adapter with selected iPhones

iPhone accessories

• Amazon U.K., Apple MagSafe Battery Pack: £79 (£20 off)
• Amazon U.K., Apple MagSafe Duo Charger: £99 (£30 off)
• Amazon U.K., Apple MagSafe Charger: £39 (£6 off)
• O2, pack of four Apple AirTags for £89 (£30 off)
• Amazon U.K., AirTag 4-pack: £99 (£20 off)
• Currys, single AirTag for £28.99 (£6 off)
• Amazon U.K., AirTag Leather Loop: £25.96 (£19.04 off)
• Amazon U.K., up to 34 percent off iPhone 14 and 14 Pro cases

Apple TV

• KRCS, 2022 Apple TV 4K (64GB): £141.55 (£7.45 off)
• KRCS: 2022 Apple TV 4K (128GB): £160.55 (£8.45 off)

Accessories

• Currys, Apple Magic Keyboard with Touch ID for £129, usually £149 (£20 off)
• Amazon, Magic TrackPad for £103, usually £129 (£26 off)
• Ebuyer, black version of the Magic TrackPad for £135.99, usually £149 (£13 off)
• John Lewis, 2021 Magic Mouse for £63, usually £79 (£16 off)
• Currys, Apple Magic Keyboard, with numeric keys, without Touch ID for £106.99, usually £129 (£22 off)
• John Lewis, Magic Keyboard without Touch ID for £79, usually £99 (£20 off)
• Currys, Apple Pencil (2nd gen) for £119, usually £139 (£20 off). John Lewis has the same deal

Black Friday 2022: Retailers

In the U.S., here are the best stores to shop for Black Friday deals:

• Apple
• Amazon
• Best Buy
• Costco
• Target
• Walmart

If you’re based in the U.K., you’ll find deals at the following retailers:

• Apple
• AO.com
• Amazon
• Argos
• Carphone Warehouse
• Currys
• eBuyer
• John Lewis
• KRCS
• Laptops Direct
• Very